THE FIREFLY
We are all born to be special and irreplaceable. 「野」‘Wild’ is a series to represent a metaphor of the society. The ‘Gazelle Run’, ‘Serpent Bite’ and ‘Firefly Shine’ respectively stand for different types of people and what they do in our society.
Gazelle, Serpent, Firefly can be anyone of us in this society, revealing the adventure of seeking one’s true self. Embrace your flaws and know your strengths, you are perfect in the way you are.
Shona, as the Firefly in the video, symbolizes a lost star shining through the dusk. Fireflies shine at night, so people cannot see their brightness during the day. Being locked within a cage of tedious work-life and condemnation, Shona’s values are buried. As the evening approaches, Shona tries to resist all the traps and critics, soars in the air, shimmers in the murkiness.




